Better Store Peformance
SAM Partners Trial

Improving Passive Loyalty In Food To Go Retail

A simple guide

Increasing customer loyalty can have a significant impact on the success of food to go retail. While brand ambassadors, or 'raving fans’ give retailers a degree of certainty and confidence, one of the biggest challenges that food to go retail faces is the ambiguity and uncertainty in passive loyalty.

The problem with passive loyalty

Your promoters, fans and brand ambassadors are all relatively easy to maintain. You have the insight to know what you are doing well and understanding their choosing habits. Similarly, your detractors are usually very vocal about what your brand is doing wrong. However, the passive loyalty sector (which typically takes up a large proportion of your audience) is hard to determine. After all, you are this audience group does not regularly have a voice in organisations.

Find out more

Name: Required

Email: Required